![]() You can ask the other business to change their name, cease trading and even pay damages. Should any other business attempt to replicate your brand without permission, you are entitled to take legal action. ![]() You can then use the registered trade mark symbol (an R in a circle) to demonstrate these rights. By registering your business name and logo, you acquire exclusive rights to use those trade marks. The number one benefit of registering a trade mark is, therefore, protection.įirst and foremost, it protects your brand. What are the benefits of registering a trade mark? ![]() Your only other options would be to go through a re-brand, or to shut up shop. You may be able to take legal action, but it’s expensive, time-consuming and hard to prove your case. Surely if you’ve been operating under a brand name and logo, then you acquire some kind of ownership over them? Not necessarily. And all because they failed to register their trade mark. They can no longer use the name and logo that has been associated with their business for so long, possibly since its inception. Then, just like that, it all comes crashing down. They invest countless hours building their brand. This is the shocking reality that many businesses find themselves in every year. But if this business trade marks a business name and logo before you – and they are considered to be ‘similar’ to yours – then you may lose the right to use them. This business might only have been operating for a matter of days. Until, that is, someone else comes along and registers a brand name and logo that’s just like yours. You could continue with your business, using your brand name and logo without ever registering them. In theory, you don’t have to register a trade mark. You might not have set aside any time in your already busy schedule for registering a trade mark – something which to any outsider sounds complicated and legalistic. As a business owner, you probably have a hundred-and-one things on your to-do list. Now, you might be wondering if this is really necessary.
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